About

When is National Muffin Day celebrated?

This year, we celebrate the 11th annual National Muffin Day on Sunday, February 23, 2025. You can bake anytime between 2/20 and 3/2 to be included in the Muffin count. Find all the links here.

How can I become a Muffinteer?

By baking with us, you become a Muffinteer. By replying yes to our Facebook event, you’ll receive all the important details. You can bake with us at our virtual baking party at 4:00pm ET! We also have a Muffinteer group, if you’d like to join us to keep in touch between baking holidays or you can follow on Instagram or subscribe to receive our Muffin Mail Newsletter.

This year, we’ll be donating ❤️ $20 per Muffinteer! ⁣Want to join us? 😉⁣ 🌟Donations will be going to people impacted by the LA fires and North Carolina Hurricane this year.

What is National Muffin Day?

For the past 10 years, around National Muffin Day (which the food dictionary says falls on February 20), we’ve encouraged people to bake muffins and hand them out to people experiencing homelessness in their cities. To incentivize volunteers to bake and participate, we’ve donated money to homeless causes for each person who bakes and gives.

The result has been the muffin movement! Through our passion and the power of social media, over 2,900 friends, family members and strangers have baked and given away muffins (an estimated more than 15,000 muffins) to people experiencing homelessness in over 50 cities, resulting in tens of thousands of dollars donated to charity. In 2018, we received significant media recognition with features on Forbes, CNN, ABC, CBS’ Inside Edition, Pickler and Ben and Radio Cherry Bombe.

Can I donate more than muffins?

We welcome your generosity to “give a dozen” — in $12 increments to symbolize the muffin tin! If you’re willing to share, we’d like to measure our collective impact with the Muffin Meter! Give to a cause that benefits people impacted by the fires and the hurricane.

Why the Muffin?

It’s a symbol of kindness and community. It’s about baking — an activity that takes time and is often for people you care about — and replicating that for a stranger. Not just any stranger, but someone who is hungry in your city. It’s about stopping and noticing them on the street or finding where they may temporarily shelter — and making something for them (rather than just giving leftover food). A muffin won’t solve homelessness, we know that, but it will make more people aware of the needs in their community and to stop and treat them with kindness.

Who are we?

Jacob Kaufman is a tech lawyer living in San Francisco, who has been handing out muffins to hungry folks on his walk to work every week for nearly five years. Julia Levy works in communications and connected with Jacob 10 years ago when she interviewed him for her past blog, Why We Give, that featured “ordinary philanthropists.”

As a result of that interview, the duo developed the idea of taking National Muffin Day, a food day originally intended to celebrate the consumer, and flipping it around to focus on giving back to their communities. With over 500,000 people experiencing homelessness estimated in the U.S., there is no shortage of people in need of warm, delicious muffins made with love.